HomeShark Inc., an Internet mortgage company, has changed its name to iOwn Inc. and begun a multimillion-dollar advertising campaign to promote the new identity.

For the first quarter, iOwn's origination volume of about 1,000 loans totaled more than $165 million.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.