In Brief: iOwn Is New Moniker Of Calif. Web Lender

HomeShark Inc., an Internet mortgage company, has changed its name to iOwn Inc. and begun a multimillion-dollar advertising campaign to promote the new identity.

For the first quarter, iOwn's origination volume of about 1,000 loans totaled more than $165 million.

Its average loan size for the quarter was $171,329.

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