KeyBank, the principal subsidiary of KeyCorp, has promoted David A. Bowen to senior vice president in charge of its mature customer segment.

Mr. Bowen, who was vice president of retail delivery management, will oversee the sale of KeyBank products to customers age 50 and older.

KeyBank said it has approximately 1.2 million customers in this age group.

Mr. Bowen joined Ameritrust Bank as a management trainee in 1985 and was promoted to group product manager in consumer product management.

When Society Corp. bought Ameritrust in 1992 and then merged with KeyCorp in 1994, Mr. Bowen held several posts in product management with the combined company before landing his current job in retail delivery.

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