MasterCard International and its new advertising agency, McCann-Erickson, Tuesday launched a new ad campaign and new slogan.
The campaign-the card association's first since its Smart Money campaign ended 10 months ago-incorporates the new tag line: "There are some things money can't buy. For everything else, there's MasterCard."
The first of these ads will debut during tonight's World Series telecast, and will feature a father and son attending a game.
The campaign will be complemented with print ads in January, followed by radio, cable, and Internet advertising.