HomeCom Communications Inc., an Internet software supplier to financial institutions, signed an agreement with Midland Life Insurance Co. of Columbus, Ohio, to deliver annuity and term life insurance products through the InsureRate electronic delivery platform.
InsureRate serves as a superstore for multiple brands of insurance products and services, now including the Midland Illuminator 5 and Illuminator 7 multipremium deferred annuities.
"Adding the jointly developed annuity products, called Illuminator 5SM and Illuminator 7SM, is very exciting," David Frank, executive vice president and chief operating officer of HomeCom Insurance Financial Services. "We feel that having these products as our foundation will allow us to rekindle relationships as well as create new ones with financial institutions. They are customer-friendly, simple, and easy to sell."