In Brief: Oracle Has Deal to Use Acxiom Profile Program

REDWOOD SHORES, Calif. - Oracle Corp. has licensed customer loyalty software from Acxiom Corp. of Little Rock.

Acxiom says its software creates a single, accurate view of a company's individual customers.

Oracle's Compaq-powered software is similar. It is intended to expand profitability of existing customer relationships and garner new ones.

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