CHICAGO - The Bank Administration Institute announced last week that it would begin selling a Web-based service to let banks survey their customers online.The move adds a dimension to its traditional role as an educator and conference planner.

The institute's eCustomer Benchmarking Online service, which is scheduled to be available July 1, would let banks query customers about their Internet banking experiences, including their satisfaction with the bank's Web site, online banking services, and customer service. The customizable survey also lets banks ask about the factors that influence customers' buying decisions.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.