Banks have invested substantial time and energy in preparing concise statements of what they stand for; that is, what the bank's strategy is and how it intends to achieve its goals. These mission or value statements also usually define the institutions' aspirations or hopes.

Value statements, however, are doomed to the trash heap of business cliches (toward which the quality movement may also be headed) unless management crafts them with the active involvement of line and staff bankers.

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