Bank call centers support a number of different services, with live customer service and retail voice response unit (VRU) service being the most widely offered. Inbound sales, business VRU, and outbound sales, respectively, also represent a significant portion of call center services supported, according to the recent American Bankers Association (ABA) survey, "The Evolution of Bank Call Centers: A Focus on Profitability."

In comparison, the top five services supported by leading-edge call centers are live customer service, retail VRU, inbound sales, ATM support and outbound sales.

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