As 1996 comes to a close, there seems to be no turning back for banks engaged in the marketing of insurance.

That's a far cry from a year ago, when American Banker published its last supplement devoted to insurance sales. At the time, many banks were openly questioning whether this business made sense for them.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.