Facing the possible pullout of its mortgage partner, Countrywide Credit Industries, Quicken Loans is looking for a rule change that would let the Intuit Inc. subsidiary extend a nationwide FHA-lending program it started just two months ago.

Viewed one way, Intuit's situation is a case of Internet business racing ahead of public policy. It also points to the battle traditional financial firms are waging against on-line upstarts.

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