Intuit Services Corp., the leader in processing PC-initiated banking  transactions, is getting new management. 
Interim chief executive David Kinser acknowledged "a perception that ISC  has not performed up to standards," and the people who ran the Intuit Inc.   payment processing unit are gradually departing the scene.   
  
Bruce A. Burchfield has resigned as chief executive officer but  remains chairman and said he intends to remain "active in the strategy side   of the company," which Intuit acquired for $7 million in 1994. Alex   Sarelas, who with Mr. Burchfield co-founded the firm, then called National   Payment Clearinghouse Inc., has resigned as director of technology.       
President and chief operating officer Tom Daniel and information  manager Erik Stillman both plan to leave within the next two months. 
  
Intuit Inc. CEO William V. Campbell asked Mr. Kinser, a software  executive from the San Francisco area, to run Intuit Services until a full-   time replacement is hired.   
Outside observers said executives at the parent software company in  Menlo Park, Calif., were dissatisfied with management's performance at   Intuit Services. The problems reportedly came to a head in February and   March, when some customers' bill payments went to the wrong merchants and   others' payments were posted late.       
Gary Arlen, a Bethesda, Md.-based expert on the on-line industry, said  criticism of the services company was running so high within Intuit that   "at some point, someone had to take the rap."   
  
"That part of the business has encountered a number of problems," added  Peter Rogers, an analyst in San Francisco with Bear, Stearns & Co. "It has   ended up costing the company a lot more money."   
But analysts also point to some positive signs. While rising transaction  volume contributed to the snags earlier this year, Intuit Services has   improved its ability to deal with the increase. Just last week it announced   the renewal of a contract to process electronic banking transactions and   bill payments initiated through Microsoft Corp.'s Money software, which   was the Intuit unit's entree into the PC-banking market.         
Mr. Daniel, who worked for Intuit Inc. prior to joining the processing  subsidiary, said the Microsoft renewal sent "a message that Intuit Services   will be a viable player for a long time to come."   
Mr. Burchfield, a former First Chicago Corp. and MasterCard  International executive, had been expected to scale back his involvement in   Intuit Services.   
  
What he began as an entrepreneurial bill-payment processor in Downers  Grove, Ill., now employs 200 people, handles the business of more than   300,000 PC-banking customers, and generates approximately $20 million of   Intuit's $550 million in annual revenue.     
Mr. Daniel's departure, though a surprise to outside observers, was  voluntary, said Mr. Kinser. 
Mr. Daniel said he plans to take time off with his family before looking  for another job. He said he prefers challenges that are "under construction   ... Things were going so smoothly (at Intuit Services) that it was   beginning to get a little boring."     
Mr. Stillman declined to comment about his departure. Mr. Sarelas did  not return phone calls. 
Analysts and competitors agree that the market for processing home  banking payments is getting more competitive. Intuit Inc., as a provider of   the market-leading Quicken personal finance software, is viewed by some   bankers as a competitor even as it provides back-office support through   Intuit Services.       
"Even without competition, it would require some dexterity for Intuit  Services to position itself so that it is both attractive for consumers and   profitable," said Mr. Rogers.