"How many banks will engage in on-line
brokerage and how will they educate a consumer base that's largely
unfamiliar with trading?"
president, investment services
The Chase Manhattan Bank
I think most of the big banks that I'm aware of are either up and running or will be up and running shortly, including Chase. I think most customers are (familiar with trading) and I think the bigger question is how do you make people aware that they have multiple ways of doing business with you with trading.
vp, product development
First Chicago NBD Investment Services
It will become the expectation. It's like buying groceries; you just want it to be reasonably competitive and convenient as heck. ...I don't know that the premise that the customer base is unfamiliar with trading is correct. It's less of let's take this bank customer and make them a hyper brokerage customer, it's let's offer to our customers who are consuming these goods and services somewhere the ability to buy them from us.
Preferred Interactive Inc.
In the next five years a third to 50 percent of the banks will have some sort of on-line trading within the home banking environment that they offer. ...They will be able to take advantage of the growth and the education of the marketplace both in terms of the Internet and in terms of on-line trading. Pioneers like Schwab and E-Trade have laid a lot of education groundwork.