WATERLOO, Belgium -- Europay International, MasterCard's European affiliate, said one of its Italian members has launched a cobranded program in tandem with the Fiat auto company.

Istituto Bancario San Paolo di Torino, Italy's largest bank, is initially offering the Eurocard-MasterCard product through its 1,000 branches. Later in the year, it will become available through the country's cooperative banking network, Europay said.

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