J.P. Morgan & Co. is advising New York City on its $102 million sale of  the U.N. Plaza Hotel to Regal Hotels International Holdings Ltd., a Hong   Kong company.   
The transaction, expected to close in July, is part of an initiative  launched in 1994 by New York Mayor Rudolph Giuliani to privatize city-owned   businesses through the Economic Development Corp.   
  
J.P. Morgan is also advising the Port Authority of New York and New  Jersey on the possible privatization of the World Trade Center. 
J.P. Morgan has been aggressively mining the real estate industry for  the last three years. In 1994, the bank brought managing director Jon   Zehner back from London to "make real estate a 'client' group." Until then,   real estate had been more of a "product" group.     
  
"Real estate has always been an asset class," Mr. Zehner said. "In the  last two to three years, it is being recognized as a developing industry,   no different from natural resources or financial institutions." Mr.   Zehner's group now includes 55 bankers.     
Advising on the sale of the U.N. Plaza Hotel-which is contingent on  Regal refinancing $160 million in existing debt-is a coup for J.P. Morgan,   observers said. The deal is considered a complicated one because it   involves turning a portion of the property, across from the world   headquarters of the United Nations, into a condominium.       
Also, the U.N. Plaza is leased by the U.N. Development Corp., which pays  the property's New York City taxes. But once Regal subleases the hotel from   the U.N. Development Corp., , its taxes will be increased. Through its   advisory role, J.P. Morgan had to oversee this transition.     
  
"Getting it (the mandate) is the first hurdle; executing it at the right  price is the next one," said Arthur Adler, a Coopers & Lybrand partner   specializing in lodging and gaming.   
The bank is set to receive a 1.5% real estate transaction fee for its  work on the deal. 
J.P. Morgan is also leading a $287.5 million initial public offering for  Security Capital Group, a Santa Fe, N.M.-based company that Phil Wharton,   president of Property Information Exchange, called "the fastest growing   publicly traded real estate vehicle in the country." It's "a very big   assigment" for Morgan, he said.       
Mr. Zehner plans to return to London this summer to head Morgan's global  real estate investment banking group, making Morgan the only major American   investment bank with a real estate effort led from outside the United   States.     
  
"Now that the real estate business is growing up, it's being financed by  top quality Wall Street firms," said Richard Moran, chief financial officer   of Kilroy Realty, a Los Angeles-based real estate investment trust.   
J.P. Morgan led an $84 million securitized mortgage loan for Kilroy in  January. In addition to that loan, J.P. Morgan also arranged for Kilroy a   $12 million bridge loan, a $150 million credit facility, and participated   in its initial public offering, led by Prudential Securities.     
Mr. Kilroy praised J.P. Morgan's work and said he was particularly  impressed by the bank's client focus. 
Overall, real estate executives say banks have implemented stricter  underwriting standards that have helped to smooth out the peaks and valleys   inherent to the industry.   
"What we had in the 1980s was a financial regime that exaggerated that  cycicality," Mr. Moran said. 
"Credit underwriting has become much more restrictive over the last  decade and although its more painful for us borrowers, it's better for the   business," he added. u