Seeking to boost its share of the booming European mergers and acquisitions market, J.P. Morgan & Co. is planning to hire about 100 investment bankers, mostly in continental Europe.

To coordinate the hiring, it has placed a former Salomon Smith Barney executive - Campbell Gordon - in the newly created role of chief operating officer. He is to work with Klaus Diederichs, co-head of mergers at the banking company.

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