Key Bank USA, Cleveland, the national consumer finance unit of KeyCorp, has named Leo Toralballa as executive vice president and marketing director.

Mr. Toralballa will be responsible for brand development strategies, marketing plans, and advertising support for the bank's auto finance, credit card, education lending, mortgage, marine/RV, and nonbranch deposit businesses.

He was a senior vice president for American Express Co., responsible for card member marketing and product development.

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