To make itself a household word in Washington State, Keycorp's subsidiary there will pay $15 million to put its name on the renovated basketball arena in Seattle.

The home of the National Basketball Association's Seattle SuperSonics is to open at the end of October as Key Arena. Key Bank of Washington will pay $750,000 per year, with 4% annual increases, for 15 years. The rights include putting the Keycorp logo atop a four-sided cupola on the 135-foot- high building.

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