Cards have a new meaning for Kmart shoppers.

Diversifying from the usual run of private-label or cobranded credit, Kmart Corp. introduced Kmart Cash a year ago. Representing prepaid value, it replaced paper gift certificates and doubles as a telephone card.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.