NationsBank Corp. is putting its huge storehouse of account- profitability data to a new use on the front lines of customer service.

The Charlotte, N.C.-based company kicked off a major initiative last week to adjust service and sales efforts according to how much a customer contributes to the bottom line.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.