Essex Corp., a New York wholesaler of annuities, mutual funds, and life insurance, is marketing a simplified long-term-care insurance package designed for bank platform programs.

SimpleCare, to become available Feb. 1, features a one-page application, immediate approval for healthy applicants, and a pared-down list of benefit options. The insurance is to be issued by Essex's parent, Boston-based John Hancock Mutual Life Insurance Co.

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