Marine Midland Banks Inc., Buffalo, a subsidiary of London-base HSBC Holdings PLC, has named F. Christopher McLaughlin executive vice president of the consumer finance division.

Mr. McLaughlin will be responsible for managing Marine Midland's consumer credit underwriting and processing, consumer operations, community reinvestment, direct banking, installment business, revolving credit, and consumer collections and recoveries. He will report to Malcolm Burnett, chief operating officer.

Mr. McLaughlin had been executive vice president of human resources and director of quality since 1994. Before that he was senior vice president for consumer lending and collections for New York State, and earlier was senior vice president and service quality executive. He joined Marine Midland in 1977.

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