Steven Cone, Keycorp's chief marketing executive, has a big idea that could change the way people think about bank branches.

While many bankers seem ready to write off their aging and costly brick- and-mortar infrastructures, Mr. Cone wants to take the physical locations to a new level, much as warehouse retailers like Home Depot and Sam's Club changed the face of their industry.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.