Part of what entices a bank to enter a cobranding credit card relationship is access to customer information.

But having access doesn't always help banks market to cardholders in a segmented way, especially if there is an abundance of data.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.