Sean F. McLoughlin's first order of business upon taking the helm of the financial institutions division at Massachusetts Financial Services in July was to deploy more troops.

Mr. McLoughlin, 45, has hired a marketing specialist and four wholesalers, bringing the field sales force to 20. He is also looking for a key account manager to cover the middle of the country and a national account manager, who he said should be on board in four to six weeks.

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