MasterCard has found that it doesn't take much to get consumers to use an enhanced automated teller machine card at the point of sale.

At the very least, a simple postcard urging cardholders to pull out their off-line debit cards to pay for goods and services does the trick.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.