MasterCard International's "Priceless" campaign won the top prize for card advertising at the 1999 Effie Awards ceremony last week in New York.

Visa U.S.A. took second place for a platinum card campaign called "Purchase Power ... You Could."

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.