3A Bright Ideas

Some of the best ideas for mutual fund marketing that have surfaced in the last 12 months.

4A Leading at Home, Mellon Looks Abroad

Not content with strong domestic growth, the Pittsburgh company is looking to forge alliances overseas.

5A First Union Breaking the Bank Mold

The bank's top fund managers see themselves competing with giants like Fidelity and Putnam, other banks.

8A Riggs Retains Big Incentives

Its fund unit is largely autonomous, clearing the path for major rewards for investment pros.

10A Norwest Sharpens Focus on Cross-Selling

The Minneapolis banking company is tops in selling multiple products to its customers. Can it succeed in fund sales as well?

11A Deutsche Bank Clones Portfolios for U.S.

As other European banks snap up U.S. investment managers, Deutsche is banking on home-grown funds.

15A Courting Seniors With Soft Sell

Many community banks are trying to build investment business by courting older customers with a variety of free services.

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