Merrill Lynch & Co.'s decision to get into on-line trading could affect how asset management companies price investment products, said Stephen E. Canter, the president of Dreyfus Corp.

The entry could also affect how companies approach distribution of their funds, said Mr. Canter, who is also Dreyfus' chief operating officer. He spoke at the New York headquarters of the Mellon Bank Corp. unit during its midyear equity briefing.

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