After years of neglecting its retail business, Midlantic Corp. is again wooing branch customers with new products, better service, and more aggressive marketing.

The efforts, begun last year, appear to be paying off. In the first six months of 1993, consumer loans at Midlantic grew by more than $400 million. In that same period, more than 60,000 customers signed up with Midlantic for a new relationship checking account.

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