Aiming to increase its member reach, Statewide Federal Credit Union announced Monday the launch of a tablet-based app that allows staff to offer people financial services outside of the branch.
The Mississippi credit union's app, called MobiBranch, will let employees do branch functions like: open new accounts, take loan and mortgage applications and display marketing brochures. In-branch employees can use the app to accept digital signatures.
Vancouver-based TRG Mobileearth Inc. sold the app to the credit union.
"With MobiBranch we are going to increase our credit union membership, originate more loans and mortgages and offer a new level of convenience for our members," said Bruce Ulrich, head of Marketing at Statewide FCU, in a press release. "By getting our employees out of the branch to where our members live, work and play, members can accomplish their in-branch banking anywhere, and on their schedule, not ours."
The announcement underscores a nascent, but growing, trend of financial institutions exploring ways to mobilize their workforce through digital capabilities. Andera sells account and loan origination software that banks run on iPads to allow for side-by-side conversations with customers from anywhere they wish, such as a college campus.