Aiming to increase its member reach, Statewide Federal Credit Union announced Monday the launch of a tablet-based app that allows staff to offer people financial services outside of the branch.
The Mississippi credit union's app, called MobiBranch, will let employees do branch functions like: open new accounts, take loan and mortgage applications and display marketing brochures. In-branch employees can use the app to accept digital signatures.
Vancouver-based TRG Mobileearth Inc. sold the app to the credit union.
"With MobiBranch we are going to increase our credit union membership, originate more loans and mortgages and offer a new level of convenience for our members," said Bruce Ulrich, head of Marketing at Statewide FCU, in a press release. "By getting our employees out of the branch to where our members live, work and play, members can accomplish their in-branch banking anywhere, and on their schedule, not ours."
The announcement underscores a nascent, but growing, trend of financial institutions exploring ways to mobilize their workforce through digital capabilities.
