MONEY MANAGEMENT: Demand Accelerates For Third-Party Investment

As wealth grows, so will the demand for investment management.

The proportion of household assets managed by third-party investment managers is expected to grow rapidly, according to a report by Putnam, Lovell, and Thornton.

In 1980, just 9% of U.S. household assets were actively managed by professionals. That proportion had doubled by 1990, and it swelled to 27% last year. (See chart.)

Bruce R. Brewington, co-author of the Putnam Lovell study, said the proportion is expected to reach 35% by 2000.

"There is still a lot more demand for money management services in the U.S. right now," he said.

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