Banks are hyper-focused on cross-selling these days as a way to boost profits, but a new survey shows that many are not doing a very good job of selling one of the most basic products to existing customers: the mortgage loan.

Though a majority of bank customers say they would prefer to get a loan from their primary bank, only 39% have actually done so, according to a new online survey by Carlisle & Gallagher Consulting Group.

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