NationsBank Corp. and Dean Witter Financial Services unveiled a groundbreaking plan Monday to market stocks and bonds in bank lobbies nationwide.

By hooking up with one of the country's largest brokerage firms, the North Carolina-based banking giant will acquire overnight an aggressive sales culture such as banks have long envied. The move was hailed by industry experts as a masterstroke by NationsBank Corp. chairman Hugh McColl.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.