ATLANTA -- NationsBank Corp. has paid $40 million to be the official bank sponsor of the 1996 Summer Olympics. And the Charlotte-based bank certainly intends to make the most of this once-in-a-lifetime marketing opportunity.

But right now, with the Atlanta games only two years away, the bank getting the most mileage out of Olympics-related marketing in Atlanta seems to be rival Wachovia Corp. for a fraction of the cost.

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