NationsBank has been on an acquisitions tear this year. Aside from its  highly publicized deals-totaling $29 billion in cash and stock-for   Boatmen's Bancshares, Montgomery Securities, and, most recently, Barnett   Banks, the Charlotte, NC-based institution paid just over $2.5 billion for   another six banks and an equipment leasing operation, adding about $16.6   billion in assets to its balance sheet.         
As a result, NationsBank will be this country's third-largest bank when  the Barnett deal closes, with $290 billion in assets-just behind Citicorp,   with $300 billion in assets at the end of the third quarter, and Chase   Manhattan Bank, with $350 billion in assets in the same period.     
  
Not bad for a bank that was a regional institution, tucked away in a  smallish North Carolina city, as recently as 1991, when the NCNB Corp.   merged with C&S/Sovran Bank and changed its name. But such torrid growth   begs the question of where NationsBank is headed, and whether it can get   there.       
Many banking analysts-NationsBank officials declined to comment-think  they know, and argue that it boils down to Hugh McColl Jr., NationsBank's   CEO. "Hugh McColl is three years away from retirement, and it's fairly   clear that by the time he retires, he wants NationsBank to be more than   just a statement-he wants it to be a fact," says Richard Bove, a bank   analyst with Raymond, James & Co. "This guy is an unusual man. There are   very few people who have accomplished what he's accomplished, and we know   what he wants."             
  
As a result, NationsBank will be extraordinarily aggressive in acquiring  other banks, so that it has full coverage of the United States within three   years, according to Bove.   
middle market strategy
In doing so, says Hal Schroeder, a senior vice president with Keefe,  Bruyette and Woods, NationsBank will stick to its middle market strategy.   "(McColl) is building on a retail and commercial base that's consistent   with his existing franchise, (and) not trying to become a Citicorp or J.P.   Morgan," he says. "There's a tremendous amount to be said for it, because   it will be, after the building process, a nationwide franchise that will   have tremendous cost advantages, and will be a very formidable competitor   in virtually every major market in the U.S."             
  
NationsBank's decision to not go after money-center banks didn't just  happen, adds Bove. "They attempted it with a big options-derivatives-money   market operation, aimed directly at the big banks, and it failed," he says.   
The middle market strategy inspired this year's $1.2 billion Montgomery  Securities deal. "What Montgomery represents is an attempt to go after   (NationsBank's) base market," says Bove. "It made an enormous amount of   sense, because Montgomery serves the same market that NationsBank does, so   all NationsBank is doing is adding another product to the array that it   already has."         
Whatever NationsBank's final shape, it will get there through  acquisitions, its normal modus operandi. Since the C&S/ Sovran deal in   1991, the bank has made 22 other acquisitions, including 13 since 1995,   totaling some $32.7 billion. The big question: Does McColl's team overpay?   This criticism has been oft heard, not least about its most recent prize,   Barnett Banks, for which it paid four times book value.         
When announced, the deal was spun mainly as yet another masterly chess  move by McColl and company. But many industry sources contend that the   Nations-Barnett deal was anything but carefully planned, being mainly a   defensive move meant to keep competitors out of Florida.     
  
Still others say that what seems to have really happened is that Barnett  chairman Charles E. Rice had a "personal epiphany" during a rehab stay in   the weeks prior to the announcement. At the same time, an unsolicited bid   for Barnett was made (Speculation is that it came either from Wachovia Bank   or NationsBank's crosstown rival, First Union Corp.). When he returned to   the office, the thinking goes, Rice considered the bid, looked at his $33   million in Barnett stock and $40 million in stock options, asked himself   whether the stock market would be as high in a year as it was then, and put   the bank on the block. NationsBank bid highest, and then had to figure out   how to make the numbers work.                 
trimming overhead costs
NationsBank says it will do so mainly by cutting Barnett-related  overhead by 55 percent. But it may be kidding itself, says Nancy Bush, a   bank analyst at Brown Brothers Harriman. "Mr. McColl said in the conference   call (with analysts that) the 55 percent expense saves were the number they   needed to do the deal," she says. "Ordinarily, you would reach a price for   a company by looking at the fundamentals and looking at what you're going   to get by expense saves, and that would drive the pricing decision. This   pricing decision was driven the other way; the price came first, and the   expense saves came next."               
Others, though, think McColl's team can do it-mainly because mergers and  acquisitions are a way of life at NationsBank. "Nations has been very   consistent in predicting and delivering on cost savings," says Jim Moss,   group vice president of the banking group at Duff & Phelps (D&P), the bond   rating agency. "(Absorbing an institution) is a repetitive exercise; the   names change, the systems change a little bit, but the exercise stays the   same. The problems that you only pick up on through experience are second   nature to companies like NationsBank."             
Next stop, after digesting Boatmen's and Barnett: California and the  Northeast, says D&P's Moss. "If you're going to say you have a national or   quasi-national financial services franchise, it's going to be difficult to   compete and take market share in those markets without a traditional,   brick-and-mortar presence on the ground in those markets," he says.       
Moss thinks such moves are likely to be dramatic. "They won't dabble in  (those markets) via an acquisition. It would be totally contrary to what   they've done in the past and the mandate that management follows," he says.   
Among likely Northeastern targets, many cite CoreStates, Mellon,  BancBoston, or Fleet; and in California, which has relatively few big   institutions, probably Wells Fargo.   
Appearing in California, of course, would bring Nations into direct  competition with Bank of America, with which it already has several ongoing   partnerships. But considering McColl's track record, the question in the   executive suite at Bank of America has to be: Will Hugh McColl let   sentimentality affect his business sense?       
-reinbach tfn.com