NationsBank Corp. was forced to pull the plug on a unique credit card program called Start, which allowed cardholders to save money as they spent it.

Stephen C. Webber, assistant vice president of NationsBank card services, said the bank was told by Start Inc., a Washington, D.C. area firm with which NationsBank launched the program, that the program was no longer financially feasible. Representatives from Start Inc. could not be reached for comment.

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