New Jersey's Hudson United Bancorp is betting that modern furnishings, self-service kiosks, and magazine reading areas will draw customers to its branches.

The $7 billion-asset company unveiled a prototype branch Monday in its hometown of Mahwah. It is the first of 166 branches the company is revamping as part of a multimillion-dollar campaign to make them more inviting and customer-friendly.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.