First Financial Caribbean Corp. is coming to the U.S. mainland in force. And if its 50-year-old chairman and chief executive, Salomon Levis, has his way, Puerto Rico's leading mortgage bank will have a major impact on mortgage originations in Hispanic communities here.

While First Financial expects to successfully penetrate the overall U.S. mortgage market, it sees its real niche in the fast-expanding Latin communities. By some estimates, the U.S. Hispanic population, now about 22 million, will reach 30 million before the year 2000.

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