Catherine Keating
Head of Investment Management Americas, J.P. Morgan

Two years ago, JPMorgan Chase asked Catherine Keating to transfer her private bank experience over to the institutional investment side of the house. She has delivered not only with solid numbers for the Investment Management Americas unit — growing the business to $2 billion in annual revenue with $750 billion in client assets — but has done so by incorporating a key aspect of private banking: segmentation.

Much as a private bank differentiates service offerings based on high-net-worth tiers and geography, Keating's team has sought to segment institutional clients (pension plans, defined contribution plans, endowments, etc.) and develop highly customized investment strategies for each. Corporate pension plans, for instance, were steered toward liability driven strategies taking future payout obligations into account. This kind of focus helped drive a 16 percent increase in revenue and a 20 percent increase in assets under management last year. The group's strong performance earned it a Barron's top mutual fund manager nod in February.

Keating, an English major graduate from Villanova University, chairs her alma mater's board of trustees and is a member of The Committee of 200, which works to improve business opportunities for women. She also is the executive sponsor for her firm's Women's Interactive Network.

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