Location: Roanoke, Va.
Assets: $493 million
Employees: 101
President and CEO: Susan Still

Community service initiative: Employee fundraisers last year helped create the HomeTown Community Fund, and going forward employees will be able to direct contributions from the fund to local charities of their choice.

Bonus/incentive program: HomeTown employees who offer ideas to cut costs are given a percentage of any quantifiable amount of money saved.

Communication tool/practice: An instant messaging tool, Cisco Jabber, allows employees to communicate quickly without having to phone or email each other.

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