Norwest Mortgage Inc., capitalizing on a relationship it took over with its May acquisition of Prudential Home Mortgage, is pitching loans to American Express cardholders nationwide.

Fliers enclosed with September billing statements sent to millions of American Express cardholders promote Norwest's services as an "easy and convenient" way to get a home loan. Until now, the mortgage services have been marketed primarily to cardholders in 13 major U.S. cities.

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