For Bank of the Wichitas in Snyder, Okla., picking a handle for its new Internet bank was not as simple as attaching "direct" to the end of its own name, because the owners wanted a unique name that would play both inside and outside its home state.

It chose Redneck Bank, and the early results have been promising, according to Todd Huckabay, the president and chief executive of the $115 million-asset Bank of the Wichitas.

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