Is J.P. Morgan & Co. lightening up? The quintessential white-shoe bank is holding a "Seinfeld"-viewing party Thursday night at its "Trends in Globalization" conference. About 800 heavyweight investors, corporate chief executives, and bankers are expected to attend the event at the Plaza Hotel.

The party should keep attendees from skipping the opening-night reception in droves to tune in to the final "Seinfeld" episode, which is expected to draw 48.6 million viewers.

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