Intuit Inc. has agreed with America Online Inc. to expand the Quicken.com financial site into some of cyberspace's choicest real estate.

The $30 million deal, announced a week ago, appears to solidify a long- term relationship between the owners of two of the biggest brand names in the interactive world. Intuit's Quicken is the most popular personal financial management software, and AOL is the dominant on-line service network, each claiming more than 11 million users or members.

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