Bank of America's winning bid of $3 million for rights to the name "loans.com" is not the highest price paid for a Web domain name.

Business.com was sold for a record $7.5 million, and altavista.com fetched $3.3 million. An auction for America.com may exceed $30 million, according to GreatDomains.com, a research company.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.