SourceMedia, the publisher of American Banker, has unveiled a major content and user experience upgrade to PaymentsSource, its flagship resource for the payments industry.
The changes reinforce the brand's commitment to be the top provider of authoritative and independent information serving the entire payments ecosystem, and spanning all points in the payments value chain.
The new web platform is part of SourceMedia's broader initiative to unify all of its offerings and capabilities, including information services, events, research and marketing solutions. American Banker will be migrating to the upgraded publishing platform soon.
"SourceMedia is actively upgrading capabilities and investing in technologies to deliver more engaging user experiences," said Dennis Strong, vice president and group publisher for SourceMedia's Banking Group.
The payments industry is among the fastest-growing and most innovative markets sectors worldwide, driving fintech investment, influencing consequential disciplines such as data security and mobility, and propelling innovation and transformation across all categories of financial services and retailing.
The upgrades to PaymentsSource include extensive site-design improvements and additional editorial resources aimed at delivering comprehensive coverage of issues relevant to the full range of industry influencers across the globe, including payment-service providers, retailers and other merchants, and investors funding rapid innovation in the space. (Watch a brief animated video about the PaymentsSource upgrade here.)
In addition, an entirely new, fully responsive site design delivers a much improved cross-platform user experience, as well as a superior native advertising environment with sponsor-commissioned articles, white papers, infographics and videos fully optimized for contextual discovery within the editorial experience without confusing readers. A continuous scrolling page load capability increases content accessibility and engagement, as well as ad viewability.
"PaymentsSource's mission is to cut through the hype and noise and to deliver content that is focused on the needs of our full range of payments professionals," said Daniel Wolfe, Editor in Chief of PaymentsSource. "SourceMedia's investments in this brand will greatly expand our ability to deliver on that mission."