One of the latest attempts to tap the tough-to-crack mobile payments space is coming from Paymo, which hopes its vast international reach, accessible platform and an executive team with a deep background in mobile commerce will be the formula that allows it to grab share in a global online marketplace that Juniper Research could be worth $22.4 billion within four years.

The payments firm, whose executive team counts CEO Paul McGuire—a former founder of mobile transaction network mBlox, and longtime payments and mobile IT veteran Alexandre Gonthier as its CTO—is making its platform available in 39 markets globally, including the United States, where merchants should be able to accept payments during the first quarter. Rather than going head to head with Visa and Mastercard for mobile payments market share, the two-year old Paymo is trying to outflank the credit card giants by tapping consumers that use mobile phones, yet are either unbanked or are making relatively small payments on social networking sites, avatars, online music and videos, virtual goods or gaming sites.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.