BB&T Corp. is getting visibly involved with golf at a time when others are keeping the sport at arm's length.Kelly S. King, the Winston-Salem, N.C., company's chief executive, was named honorary chairman for the 2009 Wyndham Championship in Greensboro, N.C.

For King the job means more than simply promoting the PGA Tour event. It will allow him to tout increased regional cooperation between Greensboro and Winston-Salem, which is about 30 minutes west of the tournament site.

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