A revamped asset-management strategy has helped Pacific Bank attract new money from California's wealthy.

The San Francisco-based bank's trust department saw its assets increase by 50%, to more than $500 million, in the past six months, according to executive vice president Arthur C. Rutzen. Mr. Rutzen, a former Wells Fargo & Co. and First Interstate Bancorp executive, joined Pacific last summer to launch its new wealth management group.

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