Planco, which built a multibillion-dollar business by wholesaling annuities to banks and other outlets, has decided to add mutual funds to its product mix.

The Paoli, Pa., company has begun offering its large and small brokerage clients 17 mutual funds managed by Phoenix Home Life. Operating like a supermarket for investment product programs, Planco stockpiles a variety of annuities, and now, mutual funds, for banks to sell to customers.

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